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Does Your Business Align With Your Core Values? |
It's my belief, that your choices and decisions in business and within the family environment are based on your core values. In my coaching I try to help people identify their core values , keep them visible and create habits in their daily life that are supportive of these values. This is not always an easy task! Values are difficult to define and identify. In a nutshell your core values are at the very center of who you are and why you make the decisions you make. Your thoughts, words, actions, attitudes and motives reveal your real core values.
Have you ever had one of those moments when you over react or make a decision that surprises you and you ask...where did that come from? Well, take that question seriously and truly ask yourself...where DID that come from? And what does that say about me?
Are you true to yourself in your business? Feeling guilty for anything? Feeling guilty for something you've done or not done regarding your family? How do you react in the midst of stressful business situations? Or how do you take it when your spouse lets you down?
In order to have clarity in business or within your family, you must come together and agree on the core values that drive you.
I had a business partner that was always very aware of his core values. As entrepreneurs we were always looking for opportunities and opportunities always came knocking. It was very interesting to me when, from time to time, we would have a big money making opportunity in which I was frothing at the mouth. After listening and considering, he would say, "I'll pass on this. Its not for me." To which I would respond "What! Dude...this could be huge...what is your problem?" He would say... "It does not line up with my core values and purpose".
Even though I may have been bummed about not pursuing an opportunity, he always impressed me with his purpose driven approach to business. It was true as well with his family. They were all on the same page when it came to the things they invested in, places they vacationed, charitable giving and serving. It can be a life-changing event when an entrepreneur and spouse get lined up on the issue of core values. Take time today to start identifying the core values that drive you.
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